We build
AI products

We turn forward-thinking organizations into AI-natives — with world-class workflow automation, unified data, and super-employees built for the way companies actually work.

Just a few of the select customers we've partnered with
  • Telus Digital
  • QIM
  • Brown Advisory
  • QuadC
  • GovSpend
  • Attain

If you're reading this, you already know the world is changing. AI is rewriting how we work and how we grow our businesses. But keeping up is brutal. Anthropic and OpenAI release something new every week. You get 12 cold emails a day from upstarts pitching their groundbreaking product. And finding good talent has become nearly impossible.

Shift is built for that reality. We've spent decades in digital transformation and more than ten years in the weeds with AI, since before it was cool. Our team is co-located, exclusively US-based, and works directly with you rather than through three layers of account managers.

You could go with one of the larger traditional firms. Be ready for endless PowerPoints, overpriced consultants, and projects that rarely make it past a proof-of-concept. Shift cuts through the BS, at a cost structure our larger cousins cannot fathom.

Our services

From strategy to production. We do it all.

We design and build custom AI solutions that work in the real world. Deep experience across regulated industries, moving you from strategy to production with security and compliance built in from the start.

  • 01

    AI Strategy Development

    We work with your leadership team to build a practical AI roadmap tailored to your workflows, compliance requirements, and growth objectives. Our assessments identify high-impact use cases and prioritize implementations that deliver measurable ROI.

  • 02

    Data Architecture & Processing

    Our engineers design and implement data pipelines that consolidate fragmented information across your organization's systems. We specialize in transforming unstructured internal knowledge into AI-ready formats, surfacing insights buried in operational silos.

  • 03

    Custom AI Solution Development

    Whether you need specialized document analysis, automated workflows, or intelligent knowledge management — we build AI solutions that integrate with your existing stack. Every solution is designed with compliance in mind: audit trails, explainable AI, security controls.

  • 04

    Implementation & Training

    We ensure successful adoption through hands-on implementation support and comprehensive team training. Our approach emphasizes practical workflow integration over theoretical concepts, helping your team immediately benefit from AI-powered capabilities.

Client testimonial

Building an AI-ready foundation at Brown Advisory.

Hear how Brown Advisory uses Shift to bring siloed research and data together, preserve critical context, and create a clean, trusted foundation that makes AI usable across the investment team.

Brown Advisory
Brown Advisory $160B AUM · headline customer
Our products

Built from patterns we've solved many times.

Each one is engineered for regulated environments, with security, compliance, and auditability built in from day one.

Basis for investment firms

The AI platform for the modern investment firm.

Basis unifies your firm's data and deploys AI search and workflow agents on top of it. Your team does more with less, moves faster, and never misses a signal.

  • Unified research surface

    Memos, transcripts, filings, models — searchable like one brain.

  • Workflow agents

    Long-running tasks the way analysts actually run them.

  • Audit-grade citations

    Every answer traces back to source. No hand-wavy hallucinations.

  • Your data stays yours

    On-prem, private cloud, or hybrid. Fully encrypted.

Greenlight for IT & security teams

Your employees are already vibe-coding apps.
Help them ship — safely.

Greenlight is the governed environment for the AI apps your team is already building. Auth, audit, sandboxing, and guardrails wrapped around the builders your business already loves — so IT can say yes instead of no.

  • Governed sandbox

    Every app runs inside policy. SSO, role-based scopes, blast-radius limits.

  • Audit trail by default

    Who built it, who approved it, what it touched. Exportable on demand.

  • Bring-your-own builder

    Works with the AI tools your team already uses. No retraining.

  • One review queue

    IT triages, approves, and revokes from a single inbox.

Security

Security you can trust.

SOC 2 Type II certified, enterprise-grade protection designed for investment firms and other regulated environments.

See our Trust Center
SOC 2 Type II
SOC 2 Type II Certified · current

Compliance ready

Meets rigorous financial-industry standards.

Data control

Your data stays under your ownership, fully encrypted.

Flexible deployment

On-prem, private cloud, or hybrid.

Access controls

Granular permissions by role.

What we believe

Four values that show up in every project.

We've stayed small on purpose. ~11 people, all senior, all here for the long haul.

01

Humanity Comes First

Tech serves people, not the other way around. Every decision we make traces back to whether it improves someone's day or takes from it.

02

Mavericks Welcome

We hire for judgment and conviction. The right answer often looks like the wrong one until someone has the courage to say it.

03

It's a Team Sport

We are co-located, US-based, and work shoulder-to-shoulder with you. No three layers of account managers. No offshoring.

04

Sweat the Right Details

Some details matter; most don't. We know which is which, because we've shipped AI systems into regulated environments for over a decade.

The team

Seasoned technologists. Intentionally small.

Seasoned technologists and entrepreneurs with proven track records of innovation and execution. Intentionally sized for agility and impact.

11On the team
1Office, Charlottesville
100%US-based
Michael Prichard
Michael Prichard Founder & CEO
Ryan Erickson
Ryan Erickson Founding Executive, SVP
Eric Richardson
Eric Richardson VP, Engineering
Peter Bull
Peter Bull AI Engineer
Zakey Faieq
Zakey Faieq AI Engineer
Thomas Steffes
Thomas Steffes Senior Full Stack Engineer
Monica Prichard
Monica Prichard Finance
Steven Dunn
Steven Dunn AI Engineer
Sophie Richardson
Sophie Richardson Business Development
Tyler Hutcherson
Tyler Hutcherson Advisor
Dan Schleifer
Dan Schleifer Advisor
Let's talk

A 25-minute call. Zero PowerPoints.

Tell us what you're trying to apply AI to. We'll tell you — honestly — whether we're the right team, whether you should buy something off the shelf, or whether you should wait six months.

  • hello@shifthq.ai
  • Charlottesville, VA · US-based, no offshoring
  • We'll respond within one business day

Book a call

25 minutes. We'll listen, ask sharp questions, and give you an honest read.

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